Rami Camarillo
Sr. Bilingual Content Strategist
About me
PROFESSIONAL ​INFO​​
​Hi, I’m Rami Camarillo, a bilingual, award-winning journalist and content strategist with over 20 years of experience creating content that drives measurable results.
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I specialize in data-driven strategies that boost website traffic, improve CX/UX, increase program participation, and build brand loyalty—especially among Hispanic, Latinx, and monolingual Spanish-speaking audiences.
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I’m committed to helping my clients get the most out of their resources by ensuring their content is accessible, effective and culturally relevant.
From utilities to government to healthcare, I’ve helped brands align content with business goals, reduce call volume, and improve customer satisfaction.
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AWARDS
40 Hispanic Leaders Under 40
Healthcare Leadership of Excellence for Community Outreach
Emmy, TV News Reporting
If you’re looking for a content strategist who can turn insights into high-impact content that resonates and drives results, let’s connect—I’d love to collaborate.​​​
WORK EXPERIENCE​​
Senior Bilingual Content Strategist
Bixal (Remote)
January 2022 - February 2025
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Developed and implemented data-driven, multicultural content strategies for the Small Business Administration and General Services Administration websites (SBA.gov/es and USA.gov en Español), boosting SEO rankings, website traffic, and user engagement, while also enhancing the overall user experience.
Senior Bilingual Content Strategist
Atrium Staffing (Remote)
August 2019 - June 2021
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Contributed to the content design of an award-winning Spanish-language mobile app for Eversource Energy, a utility serving over 7 million customers on the East Coast. Optimized Spanish content across key utility channels (web, IVR, marketing, and advertising) using data insights, improving UX/CX, reducing call volume, and boosting program participation.
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Senior Content & Hispanic Marketing Strategist
Salt River Project (SRP), Tempe, AZ
October 2014 - June 2019
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Led the strategic redesign of a Spanish-language website for a utility serving over 1 million customers in central Arizona. Managed and optimized Spanish content across key touchpoints (web, IVR, software, marketing, and advertising) by leveraging data insights. Delivered exceptional UX/CX improvements, reducing call volume, increasing program participation, and consistently exceeding customer satisfaction goals.
Community Development & Media Relations Manager
Magellan Health Services, Phoenix, AZ
August 2008 - October 2014
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Led data-driven community development and media relations initiatives for the Regional Behavioral Health Authority (RBHA) of central Arizona to reduce stigma and increase access to mental health services, generating an 80% increase in media coverage, a 25% gain in Latino enrollment statewide, and prestigious awards.
Hispanic Outreach Coordinator
Donor Network of Arizona, Phoenix, AZ
May 2007 - August 2008
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Developed and executed data-driven initiatives to reduce stigma and promote organ donation registration, driving a 90% increase in media coverage and a 30% growth in Hispanic organ donor registrations statewide, enhancing both visibility and engagement.
General Assignment Reporter
Telemundo/NBC, Phoenix, AZ
January 2003 - December 2006​
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Reported on breaking news and key local stories, and in-depth feature pieces for local and national broadcasts, driving a significant boost in ratings and earning an Emmy Award for Best Cultural Issues Reporting.