More about me
PROFESSIONAL ​INFO​​
Hi, I’m Rami Camarillo, a bilingual, award-winning journalist and data-driven content strategist with over 10 years of experience turning insights into high-performing content that drives real impact.
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I specialize in building content strategies that solve complex challenges, boost engagement, and deliver measurable results that matter to both users and brands.
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Over the years, I’ve worked with leading organizations in government, utilities, and healthcare to reduce costs, increase engagement, enhance user experiences, and strengthen brand impact. My focus is always on delivering results, not just content, by aligning strategy with business goals to drive success and maximize ROI.​​
AWARDS
40 Hispanic Leaders Under 40
Healthcare Leadership for Excellence in Community Outreach
Emmy, TV News Reporting
By leveraging analytics, user insights, and market trends, I create content that’s accessible, culturally relevant, and strategically designed to connect with the right audience at the right time. Every piece I create is designed to deliver value, elevate brand presence, and really move the needle.
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If you're looking for a content strategist who combines data-driven insights with clear, effective communication to produce high-value content, reach out. I’d love to collaborate.
WORK EXPERIENCE​​
Senior Bilingual Content Strategist
Bixal (Remote)
January 2022 - February 2025
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Developed and implemented data-driven, multicultural content strategies for the Small Business Administration (SBA) and General Services Administration (GSA) websites (SBA.gov/es, USA.gov en Español)​, transforming access to critical government programs and services for diverse global audiences.​
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Contributed to the redesign and migration of USA.gov en Español by collaborating with cross-functional teams, conducting in-depth audits, streamlining outdated information, optimizing information architecture, and ensuring cultural relevance and 508 accessibility compliance, helping deliver a smooth, on-time site launch.
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Conducted ongoing content reviews of USA.gov en Español, increasing organic traffic and engagement, enhancing user experience, reducing call volume and ensuring compliance with government standards.
Senior Bilingual Content Strategist
Atrium Staffing (Remote)
August 2019 - June 2021
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​​​Guided the content strategy and design of an award-winning Spanish-language mobile app for Eversource Energy, a utility serving over 7 million East Coast customers.
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Managed and optimized Spanish content across key channels (web, IVR, marketing, and advertising) using data insights, driving significant improvements in UX/CX, reducing call volume, increasing program participation and lowering operational costs.​​
Senior Content & Hispanic Marketing Strategist
Salt River Project (SRP), Tempe, AZ
October 2014 - June 2019
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Led the strategic redesign of a Spanish-language website for a utility serving over 1 million customers in central Arizona, enhancing UX, SEO and engagement.
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Managed and optimized Spanish content across key touchpoints (web, IVR, software, marketing, and advertising) by leveraging data insights, delivering exceptional UX/CX improvements, reducing call volume, increasing program participation, and consistently exceeding customer satisfaction goals.
Community Development & Media Relations Manager
Magellan Health Services, Phoenix, AZ
August 2008 - October 2014
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Developed and implemented data-driven marketing strategies for the Regional Behavioral Health Authority (RBHA) of central Arizona to reduce stigma and increase access to mental health services.
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Generated an 80% increase in media coverage and a 25% gain in Latino enrollment, earning two major awards: 40 Hispanic Leaders Under 40 and Healthcare Leadership for Excellence in Community Outreach.
Hispanic Outreach Coordinator
Donor Network of Arizona, Phoenix, AZ
May 2007 - August 2008
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Created and directed data-driven marketing initiatives to reduce stigma and promote organ donation registrations in Arizona, driving a 90% increase in media coverage and a 30% growth in Hispanic registrations statewide, boosting both visibility and engagement.
General Assignment Reporter
Telemundo/NBC, Phoenix, AZ
January 2003 - December 2006​
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Reported on breaking news and key local stories, and in-depth feature pieces for local and national broadcasts, driving a significant boost in ratings and earning an Emmy Award for Best Cultural Issues Reporting.
EDUCATION
Bachelor of Arts | Broadcast Journalism / Spanish Minor | Arizona State University, Tempe, AZ