More about me
PROFESSIONAL ​INFO​​
Hi, I’m Rami Camarillo, a bilingual, award-winning journalist and data-driven content strategist with over 10 years of experience turning insights into high-performing content that drives real impact.
​
I specialize in building content strategies that solve complex challenges, boost engagement, and deliver measurable results that matter to both users and brands.
​
Over the years, I’ve worked with leading organizations in government, utilities, and healthcare to reduce costs, increase engagement, enhance user experiences, and strengthen brand impact. My focus is always on delivering results, not just content, by aligning strategy with business goals to drive success and maximize ROI.​​
AWARDS
40 Hispanic Leaders Under 40
Healthcare Leadership for Excellence in Community Outreach
Emmy, TV News Reporting
By leveraging analytics, user insights, and market trends, I create content that’s accessible, culturally relevant, and strategically designed to connect with the right audience at the right time. Every piece I create is designed to deliver value, elevate brand presence, and really move the needle.
​
If you're looking for a content strategist who combines data-driven insights with clear, effective communication to produce high-value content, reach out. I’d love to collaborate.
WORK EXPERIENCE​​
Senior Bilingual Content Strategist
GSA/SBA (through Bixal) — Remote
January 2022 - February 2025
​​​​​
-
Developed and implemented data-driven, multicultural content strategies for the General Services Administration (GSA) and Small Business Administration (SBA) websites (USA.gov and SBA.gov), transforming access to critical government programs and services for diverse global audiences.​
-
Collaborated with cross-functional teams on the successful redesign and migration of USA.gov by leading audits, streamlining content, optimizing information architecture, and ensuring cultural relevance and 508 accessibility compliance, supporting a smooth, on-time launch.
-
Conducted ongoing content reviews of USA.gov that increased organic traffic and engagement, enhanced user experience, reduced call volume and ensured compliance with federal web standards.
Senior Bilingual Content Strategist
Eversource Energy (through Atrium Staffing) — Remote
August 2019 - June 2021
-
​​​Guided content strategy and design of an award-winning Spanish-language mobile app for the utility, serving 7M+ customers on the East Coast.
-
Managed and optimized multicultural content across web, IVR, marketing, and advertising channels using data insights, driving significant improvements in UX/CX, reducing call volume, increasing program participation, and lowering operational costs.​​
Senior Content & Hispanic Marketing Strategist
Salt River Project (SRP), Tempe, AZ
October 2014 - June 2019
-
Led the strategic redesign of a Spanish-language website for the utility serving 1M+ customers in central Arizona, improving UX, SEO, organic traffic, and engagement.
-
Managed and optimized content across web, IVR, software, marketing, and advertising using data insights, boosting UX/CX, reducing call volume, increasing program participation, and consistently exceeding customer satisfaction goals.
-
Served as spokesperson and led Spanish-language media relations, driving a 60% increased in earned media coverage.
Community Development & Media Relations Manager
Magellan Health Services, Phoenix, AZ
August 2008 - October 2014
-
Led data-driven marketing and media campaigns for the Regional Behavioral Health Authority (RBHA) of central Arizona to reduce stigma and increase access to mental health services.
-
Secured an 80% increase in earned media coverage and a 25% statewide increase in Latino enrollment, earning two major awards: 40 Hispanic Leaders Under 40 and Healthcare Leadership for Excellence in Community Outreach.
Hispanic Outreach Coordinator
Donor Network of Arizona, Phoenix, AZ
May 2007 - August 2008
-
Directed strategic marketing and media initiatives targeting Hispanic communities in Arizona, reducing organ donation stigma and driving a 90% increase in media coverage and a 30% growth in Hispanic donor registrations.
General Assignment Reporter
Telemundo/NBC, Phoenix, AZ
January 2003 - December 2006​
-
Reported on breaking news and key local stories, and in-depth feature pieces for local and national broadcasts, driving a significant boost in ratings and earning an Emmy Award for Best Cultural Issues Reporting.
EDUCATION
Bachelor of Arts | Broadcast Journalism / Spanish Minor | Arizona State University, Tempe, AZ